chocolate, food product made from cocoa beans, consumed as candy and used to make beverages and to flavour or coat various confections and bakery products. Rich in carbohydrates, it has several health benefits and is an excellent source of quick energy
amount of chocolate in Dairy Milk chocolate varies depending on the specific product. Typically, Dairy Milk chocolate bars contain around 30% cocoa solids. This means that 30% of the weight of the chocolate is made up of cocoa beans, which are the main ingredient in chocolate. The rest of the chocolate is made up of sugar, milk, and other ingredien
Dairy Milk chocolate, produced by Cadbury, is a type of milk chocolate. Milk chocolate is a type of chocolate that contains cocoa solids, cocoa butter, and milk powder or condensed milk. Milk chocolate is typically sweeter and creamier than dark chocolate, which contains less milk and more cocoa solids. Dairy Milk chocolate bars have been a staple product of Cadbury since 1905, and they come in a variety of flavors and sizes. The classic Dairy Milk bar is made with a blend of cocoa solids, cocoa butter, and milk powder, giving it a creamy texture and a sweet taste. Some Dairy Milk chocolate bars also contain additional ingredients such as nuts, fruit, or caramel to add flavor and texture
Sugar, Full Cream Milk Powder, Cocoa Mass, Cocoa Butter, Vegetable Fats [Palm Fruit, Sunflower Seed, Shea Nut, Illipe Seed, Sal Seed (Soya) (Citric Acid) (Tocopherol)], Whey Permeate (Cow’s Milk), Emulsifiers (E442, E476), Flavourings. Milk Solids 20 % Min. Cocoa Solids 20 % Min.
Dairy Milk chocolate bars typically contain around 32% cocoa. This means that 32% of the total weight of the chocolate bar is made up of cocoa beans and cocoa butter, and the remaining 68% is made up of other ingredients such as milk, sugar, and emulsifiers
Dairy Milk chocolate bars also contain milk and sugar, which make up a significant portion of the chocolate. The milk content in Dairy Milk chocolate bars is usually around 20%. The addition of milk to chocolate provides a creamy texture and a smooth and rich taste. Sugar is also added to the chocolate to make it sweeter. The exact percentage of sugar in Dairy Milk chocolate bars can vary, but it is usually around 20-25%. Emulsifiers, such as soy lecithin, are also added to the chocolate to help stabilize the mixture of cocoa butter and milk. Overall, Dairy Milk chocolate bars are a combination of cocoa, milk, sugar, and other ingredients that work together to create a delicious and creamy chocolate taste.
Cadbury Dairy Milk is a British brand of milk chocolate manufactured by Cadbury. It was introduced in the United Kingdom in June 1905 and now consists of a number of products. Every product in the Dairy Milk line is made with exclusively milk chocolate. In 1928, Cadbury’s introduced the “glass and a half” slogan to accompany the Dairy Milk chocolate bar, to advertise the bar’s higher milk content.[1]
The bar was developed by George Cadbury Jr, and by 1914 it had become the company’s best-selling product.[2] A century on it has retained its position as a market leader in the UK where it was ranked the best-selling chocolate bar 2014.[3] It is manufactured and distributed by the Hershey Company in the United States under licence from Cadbury, with a recipe that differs from the UK version.[4] The chocolate is now available in many countries, including China, India, Sri Lanka, Pakistan, the Philippines, Indonesia, Kazakhstan and Bangladesh.
The original Dairy Milk bar (“with a glass and a half of fresh milk”) was launched in 1905.[18]
There are various bars, including: Caramel; Fruit & Nut, a bar with raisins and almonds; Whole Nut, with hazelnuts; Dairy Milk Silk, launched in India, in 2010;[19] Dairy Milk Ritz, a bar with salty Ritz crackers, launched in the United Kingdom in 2014; and Dairy Milk with LU biscuits. There is also Dairy Milk Oreo, a bar with an Oreo filling, also made as a mint flavoured bar .The 1970s television advertising campaign for the “Whole Nut” featured a series of commercials with the tag line “Nuts, whole hazelnuts. Ooh! Cadbury’s taken them and they cover them in chocolate”.[20][21]
A Vegemite flavoured bar, which consists of milk chocolate, caramel, and Vegemite (5%), was launched in Australia in 2015.[22]
In 1986, the glass and a half symbol appeared on the front of the Irish Dairy Milk wrapper.[
Cadbury’s Fruit & Nut was advertised in a popular 1970s television advertisement that featured humourist Frank Muir singing “Everyone’s a fruit and nutcase” to the tune of “Danse des mirlitons” from Tchaikovsky‘s ballet The Nutcracker.[23][24]
In Ireland, Cadbury Dairy Milk used the jingle “The Perfect Word For Chocolate” from 1986 to 1988. Between 1989 and 1996, the popular jingle “The Choice Is Yours The Taste Is Cadbury” with the slogan “Mysteries of Love” was a well-known advertisement.[25] The song “Show Me Heaven” was used in a 1996 advert, with the jingle “Tastes Like Heaven”.
.jpg)
Cadbury has always tried to keep a strong association with milk, with slogans such as “a glass and a half of full cream milk in every half pound” and advertisements that feature a glass of milk pouring out and forming the bar.
In 2004, Cadbury started a series of television advertisements in the United Kingdom and Ireland featuring a human and an animal (representing the human’s happiness) debating whether to eat one of a range of included bars.
Marketing in India[edit]
Initially, the company had appointed Amitabh Bachchan as the brand ambassador in 2004.[34] However, the brand soon faced a significant backlash, with worms being spotted in a few of the chocolate bars.[35] With its new campaigns, the company recovered again, with increased sales.[36] One campaign that promoted the product by using the country’s love for cricket was successful.[37] The advert was noted to be the best advertisement made in India by The Times of India.[38]
Another famous campaign hosted by the company in the past was the ‘Shubh Aarambh’ Campaign. This campaign made use of the traditional practice of Indian households of having something sweet before every auspicious occasion. This campaign was successful, and positioned Cadbury Dairy Milk chocolates as part of a family name.[39] Cadbury today[when?] holds 70% of the market share of the chocolate industry in the country
